Connecting a Company’s Past, Present & Future

Chile’s largest cable and telecommunications company, VTR, is confronting a complex and rapidly changing landscape: the introduction of new, technically advanced products and services, increased competition, and a regulatory environment in constant flux. Poised to venture into the provision of mobile services, VTR engaged 35 of their senior leaders in an exploration of the company’s narrative, and how the leaders could support – and spread – the “big story” of VTR through smaller stories and anecdotes. Through the elicitation, creation, and analysis of stories about the company’s past, present, and future, the leaders reconnected with the organization’s core values, gained a better understanding of the present situation, and are now better communicating the VTR vision.

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