Jose and his team were eager to identify the BIG STORY -
the narrative – of the company, so that they could provide conceptual unity to diverse brands; speak with one voice as they approach investors in preparation for a public offering; and fully engage employees during a time of great transition. We elicited stories from top management and key outsiders, and determined the institutional narrative. We then worked closely with the corporation’s top leadership in applying, strengthening, and sustaining the narrative with supporting stories, such as the one above.
The value of narrative in your organization extends well beyond telling stories in your annual report and newsletters. When an organization embraces narrative and applies it throughout its work, brand identity is clear and appealing; audiences are quickly and sustainably engaged; leaders appreciate and strategically share stories; and knowledge is easily gathered and shared. Your most successful colleagues are recognizing the efficiency and effectiveness of story in three realms of their organization:
Exploration and reflection in one realm informs another. At the center, smart leaders are reaping the benefits of narrative intelligence and fully narrative organizations.
We call our work in assisting smart leaders in recognizing, applying, and sustaining the benefits of story building narrative organizations.
Read Thaler’s brief essay on The Benefits of Building a Narrative Organization in the Stanford Social Innovation Review.
Thaler’s Heart, Head & Hand® program is contributing to the building of narrative organizations throughout the world. Read Heart, Head & Hand: An Advanced Approach to Persuasive Communication.