Every Smart Leader Shares Stories: Learn Why, How & When

The ability to persuade through narrative is the pressing requirement of modern managers. Many leaders, however, are confounded by what makes a good story, and how and when to share one. In this fast-paced, highly interactive half-day program, you will learn how to find, develop, and share your stories so as to deepen engagement with existing partners, attract new customers, and improve your effectiveness as a leader.


  • You’ll experience how stories, unlike messages, invite conversation
  • You’ll see why audiences engage with and respond to stories
  • You’ll fully develop at least one persuasive story.

“I heard you speak this week at MPHA and told you that I was using your storytelling format to present at Rotary about our public health home visiting collaboration with ImagineIF Library in Kalispell, MT. All I can say is THANK YOU!!!!!! It went better than I could have imagined. I had five minutes to describe our work with the Library to offer families literacy kits that were purchased through a small local business grant. The Library is pursuing local support that will allow a continuation and expansion of the kits to more families. I shared a story about a family that received a kit. I put a place in time, described the kids and the emotional and sensory pieces of the story, which included stress, chaos, and a family split by the father having to work away and a mother juggling work, childcare, the start of kindergarten and two rambunctious children on her own. I gave the kids false names to protect their identities; the names helped the audience feel connected.

I added, “Imagine if…every family in our community had increased opportunities for literacy. What kind of an impact would that have on our youth, our adults, our schools, our businesses when the next generation enters the work force with higher literacy rates. What would the impact be on crime and poverty?”

I asked for support from a room of business people, healthcare administrators, and educators. I returned to my table and several Rotary members I was seated with had tears in their eyes and thanked me for the work we do and the collaborations we have built. I received several pats on the backs, many handshakes, three invitations for future speaking engagements, and two completely separate from each other, “you knocked it out of the park” comments!!!!

I owe you a huge thank you. Your tactics really worked!!! What a powerful tool. Thank you for taking time to share your knowledge and skills with us here in Montana.”

– Holly Jordt, Flathead City-County Health Department, Montana

Interested in customizing this program for your organization or team? Please contact us.

Sign up for email notification of new communication tools & updates!

Upcoming Events & Appearances

October 27, 2017
Storytelling is Only Half the Story, public program, NYC

September 27-29, 2017
Communications Network Conference

May 22 & 23, 2017
Communicating Meaning: The Crucial Role of a Leader, public program, NYC

Week of April 24, 2017
Oral History Collection, Bermuda

April 21, 2017
Communicating with Clarity & Conviction, public program, NYC

April 12, 2017
Narrative Leadership Program,
global cosmetics company

March 23, 2017
Writing OpEds, Institute for Research on Women

March 1-3 , 2017
FRANK Conference

February 24, 2017
Finding, Developing & Sharing Your Story, S.I. Newhouse School of Public Communications

February 23, 2017
Why & How True Stories Matter, keynote, S.I. Newhouse School of Public Communications

February 15, 2017
Montefiore Medical Center ObGYN Advocacy Track