Intention + Invitation = Engagement

“People only understand things in terms of their experience, which means that you must get within their experience.” — Saul Alinsky

“When we dream alone, it is just a dream. When we dream together, it is the beginning of a new reality.”

 

People don’t want to be told what to do, they want to discover it on their own.

Thaler Pekar & Partners has developed the Engagement Equation to guide you in your successful, efficient, and highly effective communication.

Unlike pushing a message at someone, you are a more effective communicator when pulling them toward engagement, on their terms.


This is key to achieving resonance and engagement.

  • Intention: What do you want to cause?
  • Invitation: Don’t sell or instruct – invite.
  • Engagement: What will most resonate with your audience, and help them see themselves in the story?

Effective communication is about a shift from one-directional communication to multi-dimensional connection.

Interested in bringing the Engagement Equation to your organization or team? Please contact us.

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Upcoming Events & Appearances

March 16, 2018
How to Write an OpEd, Institute for Advanced Study

February 6-9, 2018
FRANK conference, FL

October 27, 2017
Storytelling is Only Half the Story, public program, NYC

September 27-29, 2017
Communications Network Conference

August 16, 2017
NationSwell Council round table, Storytelling for Change, NYC

August 15, 2017
Staff Retreat: Communication & Story Exploration, NYC Bureau of Chronic Disease Prevention and Tobacco Control

July 25, 2017
What is Story & Why it Matters to You & Your Clients, public affairs firm, Washington, DC

June 22-25, 2017
Images & Voices of Hope Media Summit

June 22 & 23, 2017
Narrative Team Building Retreat, international nonprofit

June 5, 2017
The Welcome Conference

May 22 & 23, 2017
Communicating Meaning: The Crucial Role of a Leader, public program, NYC

Week of April 24, 2017
Oral History Collection, Bermuda

April 12, 2017
Narrative Leadership Program,
global cosmetics company

March 23, 2017
Writing OpEds, Institute for Research on Women

March 1-3 , 2017
FRANK Conference

February 24, 2017
Finding, Developing & Sharing Your Story, S.I. Newhouse School of Public Communications

February 23, 2017
Why & How True Stories Matter, keynote, S.I. Newhouse School of Public Communications

February 15, 2017
Montefiore Medical Center ObGYN Advocacy Track