Sharing a New Organizational Narrative with High-Level Donors

Prior to embarking on major donor solicitation, the New York Advisory Board of Enterprise Community Partners sought to ensure that its members were equipped with effective, persuasive messages and an understanding of how to best personally deliver those messages. After thorough research and narrative analysis, Thaler Pekar & Partners identified three high-level donor archetypes and recommended messages and methods for communicating with each. Thaler Pekar & Partners also recommended that Enterprise shift the story it was sharing to one that is more personally meaningful and resonant with donors. The Board has embraced this new approach to communication with high-level donors and implementation is proving successful.