Our Approach

“As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.” - The Economist


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Beyond Storytelling

The ability to tell an interesting or amusing story is highly lauded. But smart leaders recognize that the real power of story results from its ability to engage. That is because sharing a story usually prompts your audience to recall similar memories or aspirations. Story pulls your listeners toward insight and understanding, and ultimately, to action and becoming advocates for your brand.

We believe that to most effectively lead, smart people must fully develop their narrative intelligence: an ability to see the world through a narrative lens, able to recognize, elicit, learn from, and share stories in support of organizational goals and identity, and in catalyzing change. And we believe organizations significantly benefit when they use story throughout their activities – becoming what we call narrative organizations.

Our work goes way beyond storytelling.

Our Core Values:

  • We work to the highest quality and ethical standards.
  • We believe that communication is more than transactional: communication can be transformative.
  • We are one team, working toward a common goal: that every engagement advances both the practice and clout of our client and our firm, and that every engagement delights both you and us.
  • We work only with clients who are smart, passionate, and energetic.

Read short articles about our approach and access other shared knowledge here!

Watch Thaler discuss our approach on YouTube!

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Upcoming Events & Appearances

April 12, 2018
Persuasive Speaking & Storytelling, Institute for Research on Women, Rutgers the State University of NJ

March 16, 2018
How to Write an OpEd, Institute for Advanced Study

February 15, 2018
How to Write an OpEd, Institute for Research on Women, Rutgers the State University of NJ

February 6-9, 2018
FRANK conference, FL

November 1, 2017
Staff Retreat: Communication & Story Exploration, NYC Bureau of Chronic Disease Prevention and Tobacco Control

October 27, 2017
Storytelling is Only Half the Story, public program, NYC

September 27-29, 2017
Communications Network Conference

September 26, 2017
"The Corporate Communication Function and Social Responsibility", Emerson College, Boston

September 18 & 19, 2017
Oral History Collection, Ireland

September 13, 2017
Storytelling is Only Half the Story: The Value of Narrative Enquiry, Dublin, Ireland

August 16, 2017
NationSwell Council round table, Storytelling for Change, NYC

July 25, 2017
What is Story & Why it Matters to You & Your Clients, public affairs firm, Washington, DC

June 22-25, 2017
Images & Voices of Hope Media Summit

June 22 & 23, 2017
Narrative Team Building Retreat, international nonprofit

June 5, 2017
The Welcome Conference

May 22 & 23, 2017
Communicating Meaning: The Crucial Role of a Leader, public program, NYC

Week of April 24, 2017
Oral History Collection, Bermuda

April 12, 2017
Narrative Leadership Program,
global cosmetics company

March 23, 2017
Writing OpEds, Institute for Research on Women

March 1-3 , 2017
FRANK Conference

February 24, 2017
Finding, Developing & Sharing Your Story, S.I. Newhouse School of Public Communications

February 23, 2017
Why & How True Stories Matter, keynote, S.I. Newhouse School of Public Communications

February 15, 2017
Montefiore Medical Center ObGYN Advocacy Track