Oral History & Story Collection


Bruce Weindruch of the History Factory, Thaler Pekar, and David Isay of StoryCorps speaking about their oral history work.

By gathering oral histories through audio and video, Thaler Pekar & Partners guides you in assembling, clarifying, and amplifying the past, present, and future of your organization.

Through firsthand accounts of your organization, you will:

  • Gather the stories of your culture
  • Glean insight into your brand
  • Discover emergent themes, connections, and alignment among stakeholders
  • Identify the resources and behaviors that were necessary to your successes (and present at the failures).
  • Surface and share best practices

By inviting your leadership and staff to engage with the past, you will:

  • Explore and articulate core values and beliefs
  • Boost employee engagement, shared purpose, and morale
  • Celebrate success and foster innovation
  • Develop clarity on the legacy you are creating
  • Co-create the future.

Let us help you discover and share your stories. Story collections provide focused, curated content for your advertising, marketing, social media, advocacy, sales, fundraising, training, and onboarding activities.

We don’t like the term “storybank”: it connotes dust-gathering, hoarding, and a certain deadness of the material. Instead, we ensure that your organization’s stories are easily searchable, highly accessible, frequently shared, and used to prompt additional stories, both internally and externally.

Gathering oral histories and stories also delves into all three areas necessary to building a narrative organization – an organization where brand identity is clear and appealing, audiences are quickly and sustainably engaged, leaders strategically share stories, and knowledge is easily gathered and shared.

We provide expertise, ethics, analysis, respect, and imagination to your oral history and story gathering. Leading organizations trust Thaler Pekar & Partners with their stories and memories.


At the Hector Pieterson Museum, Soweto, South Africa. Thaler was in South Africa gathering oral histories and stories for The Atlantic Philanthropies.

Read Thaler’s short article, Working with Story: How to use oral histories to capture the past and communicate in the future, at Stanford Social Innovation Review.

Related: Hearing the Stories Within the Stories, also at Stanford Social Innovation Review.

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Upcoming Events & Appearances

March 16, 2018
How to Write an OpEd, Institute for Advanced Study

February 6-9, 2018
FRANK conference, FL

October 27, 2017
Storytelling is Only Half the Story, public program, NYC

September 27-29, 2017
Communications Network Conference

August 16, 2017
NationSwell Council round table, Storytelling for Change, NYC

August 15, 2017
Staff Retreat: Communication & Story Exploration, NYC Bureau of Chronic Disease Prevention and Tobacco Control

July 25, 2017
What is Story & Why it Matters to You & Your Clients, public affairs firm, Washington, DC

June 22-25, 2017
Images & Voices of Hope Media Summit

June 22 & 23, 2017
Narrative Team Building Retreat, international nonprofit

June 5, 2017
The Welcome Conference

May 22 & 23, 2017
Communicating Meaning: The Crucial Role of a Leader, public program, NYC

Week of April 24, 2017
Oral History Collection, Bermuda

April 12, 2017
Narrative Leadership Program,
global cosmetics company

March 23, 2017
Writing OpEds, Institute for Research on Women

March 1-3 , 2017
FRANK Conference

February 24, 2017
Finding, Developing & Sharing Your Story, S.I. Newhouse School of Public Communications

February 23, 2017
Why & How True Stories Matter, keynote, S.I. Newhouse School of Public Communications

February 15, 2017
Montefiore Medical Center ObGYN Advocacy Track