Our Approach

“As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.” – The Economist


“The value of information will go to zero, because of speed and variety of vehicles through which news travels today. However, because there is now so much news to absorb, the value of expertise and the ability to interpret that information will go to infinity.” — Warren Buffet


We believe you are the most effective visionary leader when you have fully developed your narrative intelligence: an ability to see the world through a narrative lens, able to recognize, elicit, learn from, and share stories in support of organizational goals and identity, and in catalyzing change. And we believe organizations significantly benefit when they use story throughout their activities – becoming what we call narrative organizations.

Our work for the past 17 years, including trademarked tools and proprietary approaches, goes way beyond storytelling.

We do this work so that people like you, who are offering transformative solutions, can inspire more people to adopt and share those solutions.

Our Core Values:

  • We work to the highest quality and ethical standards.
  • We believe that communication is more than transactional: communication can be transformative.
  • We believe a multiplicity of voices is more vital than ever.
  • We work to eviscerate shame and stigma and foster confidence – especially in people who have been shamed or stigmatized.
  • We help people challenge assumptions and break through biases.
  • We are one team, working toward a common goal: that every engagement advances both the practice and clout of our client and our firm, and that every engagement delights both you and us.
  • Together, we will foster the expansion of compassion and humanity.

Watch Thaler discuss our approach on YouTube!

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Upcoming Events & Appearances

May 7, 2019
CTAM Communications Strategies Course

April 11, 2019
Storytelling and Social Change, Institute for Research on Women, Rutgers the State University of NJ

March 20, 2019
Starion Bank, North Dakota

March 19, 2019
North Dakota Council on the Arts

March 11-15, 2019
WBENC National Summit & Salute, Houston

February 21, 2019
Public Engagement for Academics: The Use and Abuse of Story, Institute for Research on Women, Rutgers the State University of NJ

February 5-8, 2019
FRANK conference, FL

December 14, 2018
Beyond Understanding: Listening for Emergence, NYC

December 9 & 10, 2018
Private Client, Phoenix

December 7, 2018
United Nations Population Fund, NYC

November 15, 2018
NationSwell Summit on Solutions, NYC

October 30, 2018
Listen Better, Hear More, free Waggl webinar

October 24 & 25, 2018
Behavioral Summit, NYC

October 18-21, 2018
National Harm Reduction Conference panelist, New Orleans

October 10-12, 2018
Communications Network, San Francisco

September 25-27, 2018
Participatory Narrative Program, San Diego

September 12 & 13, 2018
Building Narrative Power for Racial & Health Equity convening, NYC

June 21 & 22, 2018
Inspirefest keynote, Dublin

June 11, 2018
Biodiversity Funders Group, Kona, HI

June 7, 2018
Your Solution Story Matters, closing keynote, North Dakota Association of Nonprofit Organizations

April 12, 2018
Persuasive Speaking & Storytelling, Institute for Research on Women, Rutgers the State University of NJ

March 22-25, 2018
Palliative Care Advanced Narrative Medicine Workshop, Columbia Presbyterian Hospital, NYC

March 20, 2018
Finding, Developing & Sharing Your Success Story, Foundation for Jewish Camp, Baltimore

March 16, 2018
How to Write an OpEd, Institute for Advanced Study

February 15, 2018
How to Write an OpEd, Institute for Research on Women, Rutgers the State University of NJ