Narrative Mapping

NARRATIVE-diagram

What is the Big Story – the narrative – of your organization, product, or idea?
What is your Big Story as an entrepreneur and leader?

Thaler Pekar & Partners works with visionaires and organizations to discover, develop, and share practical and sustainable narratives and smaller, supporting stories.

  • Your narrative is the core of your organization. It is the framework that results from synthesizing values, culture, ethos, activities, and existing communication, including stories.
  • Stories contain emotions and details about the complexities of your work, impact, and vision, and support and strengthen your core narrative.

Our narrative maps and message frameworks direct you in communicating your approach, activities, achievements, and aspirations. By sharing small stories in support of one common, large narrative, you achieve brand clarity and unity, and amplify brand value.


Krista O’Malley, the CEO of Make (now cmnd+m), reached out to Thaler Pekar & Partners after she was on a business trip with one of their young designers. He still lived at home, and she asked him what his parents thought about his work. He replied that he hadn’t told them anything about his job, because he thought he wasn’t allowed to, since much of the retail design firm’s work occurs under strict non-disclosure agreements. A code of silence had permeated the organization, even as projects launched and became public. Krista realized she needed an easily sharable and repeatable story that clearly articulates the firm’s astonishing work.

Thaler Pekar & Partners reviewed all marketing materials, promotional decks, and responses to proposals. And we interviewed current and past employees, clients, and vendors, gathering and analyzing stories to distill the firm’s narrative, archetypes, and emotional drivers.

Now, the firm is deploying the narrative in defining their identity and engaging current and potential employees and clients. And, at a critical period of growth and expansion, they continue to elicit stories as a means of sharing knowledge and driving innovation.

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Upcoming Events & Appearances

May 7, 2019
CTAM Communications Strategies Course

April 11, 2019
Storytelling and Social Change, Institute for Research on Women, Rutgers the State University of NJ

March 20, 2019
Starion Bank, North Dakota

March 19, 2019
North Dakota Council on the Arts

March 11-15, 2019
WBENC National Summit & Salute, Houston

February 21, 2019
Public Engagement for Academics: The Use and Abuse of Story, Institute for Research on Women, Rutgers the State University of NJ

February 5-8, 2019
FRANK conference, FL

December 14, 2018
Beyond Understanding: Listening for Emergence, NYC

December 9 & 10, 2018
Private Client, Phoenix

December 7, 2018
United Nations Population Fund, NYC

November 15, 2018
NationSwell Summit on Solutions, NYC

October 30, 2018
Listen Better, Hear More, free Waggl webinar

October 24 & 25, 2018
Behavioral Summit, NYC

October 18-21, 2018
National Harm Reduction Conference panelist, New Orleans

October 10-12, 2018
Communications Network, San Francisco

September 25-27, 2018
Participatory Narrative Program, San Diego

September 12 & 13, 2018
Building Narrative Power for Racial & Health Equity convening, NYC

June 21 & 22, 2018
Inspirefest keynote, Dublin

June 11, 2018
Biodiversity Funders Group, Kona, HI

June 7, 2018
Your Solution Story Matters, closing keynote, North Dakota Association of Nonprofit Organizations

April 12, 2018
Persuasive Speaking & Storytelling, Institute for Research on Women, Rutgers the State University of NJ

March 22-25, 2018
Palliative Care Advanced Narrative Medicine Workshop, Columbia Presbyterian Hospital, NYC

March 20, 2018
Finding, Developing & Sharing Your Success Story, Foundation for Jewish Camp, Baltimore

March 16, 2018
How to Write an OpEd, Institute for Advanced Study

February 15, 2018
How to Write an OpEd, Institute for Research on Women, Rutgers the State University of NJ

Testimonials

Testimonials
  • "WOW is the first thing that comes to mind. WOW, what a session that was. It was thought-provoking, it was imminently applicable and it was fun, great job." – James Heffernan, The Jedi Group Consultoria, Brazil

  • "Thanks for helping me become a vivid story sharer. Before I worked with you, I'm afraid I was a rambling geek with a Powerpoint presentation. Now, each time I deliver a keynote, I generate two or three more engagements from audience members. Big, big change thanks to you." – Dave Maney, Founder & Publisher, Economaney

  • “When I was calling around to check Thaler's references, one of her clients told me that she was thinking about asking Thaler to be her child's Godmother. After working with Thaler I realized that the client wasn't joking. It is rare to find a consultant like Thaler, with the right mix of expertise, intuition, centeredness, ethics and passion. As a client, I found Thaler innovative and delivering above and beyond expectations. As a participant, I discovered my storysharing abilities exceeding what I thought was evolutionarily possible.” – Damon Azali-Rojas, Director of Field Programs, Jemmott Rollins Group

  • "As a result of the group training and individual coaching that we receive from Thaler and Jay, Wellspring staff are presenting their work in ways that show more confidence and organization, while letting the passion for our work shine through." – John and Myles Taylor, Wellspring Advisors

  • "I've seen another well-known presenter on story, and he made me curious. But what I walked away from your program with was immediately implementable ways to capture and use story in my work, and to benefit my organization." – Dawn Harbatkin, MD, Executive Director, Lyon-Martin Health Services

  • “Thaler, your program was phenomenal! I was very impressed with the content, your delivery and the practical ideas we can immediately incorporate into our professional lives. You kept the program moving and everyone engaged. Your passion with your work was evident throughout. I heard from another attendee, 'this was the best session I have ever attended at Women Presidents' Organization conferences!' You truly made an impact!" – Paulette Turner, President, Integrated Leadership Concepts

  • "Thanks a million for stretching my thoughts and how I approach today and tomorrow." – Gary Cassard, Vice President & General Manager, Bright House Networks

  • "I'm a storyteller by trade, in a company that lives by story, with a truly amazing story to tell. So, in some ways, we're already there. That said, I was inspired by Thaler's deconstruction of narrative, and pointers for listening and engaging." – Steve Cooper, Director of Product Marketing, Lytro

  • "Jay is the coolest. I love the way he presents. Thaler is smart as a whip. I can't wait to hear what comes out of her mouth next. Together, they are able to break down the components of engagement in a way that we were previously unable to diagnose, let alone approach.” – Vice President, Global Education & Customer Experience, major cosmetics brand

  • "I found several things from your workshop directly applicable to my recent presentation to my board, and all grants were approved, so it was a big success. Our board chair even applauded after my presentation – a first! Thank you so much for your wisdom and guidance." – Denise Joines, Program Officer, Wilburforce Foundation

  • “We couldn’t be more pleased with the results. Thaler Pekar & Partners really 'get it' when it comes to helping move organizations forward in creative and positive directions. They possess a rare combination of flexibility and professionalism." -- John Seager, President, Population Connection

  • "Thaler is a communications genius with an insanely great ability to see 'through' a problem or challenge and create a story-based communications strategy to tackle the issue. She is fun to work with and obviously bright but not ego driven. It has been a privilege to work with her each time we have hired her. What I love most about her is that much of what she does is value-driven." – George Heindrichs, Former President and CEO, Intrado