People don’t want to be told what to do, they want to discover it on their own. This is key to achieving resonance and engagement. Thaler Pekar & Partners has developed the Engagement Equation® to guide you in your successful, efficient, and highly effective communication.
Unlike pushing a message at someone, you are a more effective communicator when pulling them toward engagement, on their terms. You are then facilitating an interaction that is based on trust and respect, that your audience wishes for and welcomes.
Intention:
What do you want your listener to do? How can you best clarify the goal of your communication?
Invitation:
Invite your listeners to play a role. How will they know your communication is meant for them?
Engagement:
What will most resonate with your audience?
Challenge
A DC-based public affairs firm approached us to develop the professional communication skills of their full staff; to align the staff in speaking about the firm; and to secure new business.
Approach
The Engagement Equation® was used to explore the ways in which business development conversations can commence; to demonstrate and appreciate each employee’s individual voice; and to realize the importance and practicality of setting intention, gaining trust, and demonstrating respect.
Results
By thoroughly experiencing and understanding the structure of engagement, employee morale, confidence, and sense of ownership significantly increased and has been sustained; the staff achieved clarity on their shared intention; and new business development accelerated.
We work with people throughout your organization, guiding them in the application of the Engagement Equation® in all forms of internal and external communication.
Through the Engagement Equation®, we guide you in facilitating interactions based on trust and respect. You will be seen as a leader who invites and motivates people to discover and play a purposeful role in enacting your vision.
We deliver interactive keynotes focusing on purposeful and practical communication and inviting discovery and understanding.
Your most successful business development comes from trust and connection! We work with you and your teams on applying the Engagement Equation to all of your communication.
We work with you on applying this proprietary communication process through video, audio, digital, and written communication vehicles.
We provide supporting materials — written, video, and audio — that accelerate and sustain your application of the Engagement Equation®, customized for your context and institution.
Personalized programs start at $4,000. Schedule an exploratory appointment or book a consulting session. Let our team help you achieve resonance and engagement with your audience.
Through our trademarked methodologies — Engagement Equation®; Heart, Head & Hand®; Invitational Incline®; and Narrative Garden® — we strengthen you and your team's impact through powerful and pragmatic tools.
Engagement Equation®
The Engagement Equation® is a communications process that melds the transformational with the transactional, pulling your audience toward engagement on their terms.
Invitational Incline®
The Invitational Incline® synthesizes models from knowledge management, education, and social media marketing to guide you in guiding your audiences.
Narrative Garden®
The Narrative Garden® is a method for developing your orginization's overarching story by cultivating discrete, smaller stories shared by multiple stakeholders across diverse outlets.