Leading people to knowledge is not enough. You want to move them to understanding. Thaler Pekar & Partners has synthesized models from knowledge management, education, and media ecology to develop the Invitational Incline®, and to guide you in guiding your audiences.
Today, information is easily had. There is a popular misperception that access to more information produces more knowledge, which results in more understanding. But, the opposite is true — more and more information without integration and interpretation only muddles our understanding of the world rather than enriching it. Leading people to knowledge is not enough when you want to move them to understanding.
Why are you engaging your listener and how can they participate in the solution you are offering? The Invitational Incline® guides you, step-by-step, in being both intentional and invitational in all your communication.
The Invitational Incline® represents the most contemporary, effective way to respectfully pull (not push) audiences into sustainable engagement with your product or cause.
A great communicator advances up the Invitational Incline®, from data to information to knowledge to understanding — and moves audiences from simple intake to internalization.
Our team guides you in leading your audience through engagement and, ultimately, to evangelization for your solution.
We work throughout your organization to strengthen ownership — and move toward ambassadorship — of your change initiatives. And we work with your people on applying the Invitational Incline® with all your stakeholders.
We guide you in communicating and realizing your vision, strategy, and impact through the application of the Invitational Incline®. And we work with you to motivate your teams and board to embrace and evangelize your vision.
We deliver highly engaging and interactive keynotes that invite understanding of how communication is heard, internalized, and acted upon.
We work with you and your teams on applying the Invitational Incline® throughout the introduction of processes and products.
As your ideas are introduced, we work with you on developing and sharing stories, messages, and other communication tools that move audiences up the Invitational Incline®.
We provide supporting materials — written, video, and audio — that accelerate and sustain your application of the Invitational Incline®, customized for your context and institution.
Challenge
A financial services firm was introducing a first-of-its kind product. They approached us for advice on introducing the product to audiences who would themselves sell the service, and on sustaining and growing relationships with these ambassadors.
Approach
The Invitational Incline® was used to orient people within the firm, and to strategize the messages and stories shared with external audiences. The Invitational Incline® was applied to the pitch deck and scripts used by senior leaders.
Results
The product launched successfully and has exceeded sales expectations. Senior leadership is expressing great confidence in speaking both formally and informally about the new product. This confidence is translating into significant industry attention, media placements, and sales.
Invite your audiences up the Invitational Incline® — and enact your solutions more effectively and efficiently! Personalized programs start at $4,000. Schedule an exploratory appointment or book a consulting session.